COOKIE POLICY

Last updated: July 30, 2026

This Cookie Policy explains how Fairway Retirement (“Fairway Retirement,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit https://fairwayretirement.com. It should be read together with our Privacy Policy at https://fairwayretirement.com/disclosures/.

WHAT COOKIES AND SIMILAR TECHNOLOGIES ARE

Cookies are small text files placed on your browser or device. They can help a website operate, remember choices, measure activity, prevent fraud, and understand whether advertising was effective. Similar technologies include pixels, tags, scripts, local storage, session storage, and other tools that store information on or read information from a browser or device. In this policy, we refer to all of these technologies collectively as “cookies.”

FIRST-PARTY AND THIRD-PARTY TECHNOLOGIES

First-party cookies are set by Fairway Retirement or through the fairwayretirement.com domain. Third-party technologies are provided by companies such as Google, Meta, HighLevel/LeadConnector, and Cloudflare. Those providers may receive information including your IP address, browser and device information, page URL, referring page, general location inferred from your IP address, interactions with the site, advertising identifiers, and information you deliberately submit through a form. Third-party providers process information under their own privacy terms as well as any agreements they have with us.

HOW WE USE COOKIES

We group the technologies used on this website into the following categories.

Strictly Necessary Technologies. These technologies support core website operation, security, fraud and spam prevention, form delivery, network management, and the storage of your privacy choices. Because the website cannot provide the applicable function without them, they are generally active without optional consent where permitted by law.

Analytics Technologies. These technologies help us understand matters such as which pages are visited, how visitors reached the site, which devices and browsers are used, and how visitors interact with site content. We use this information to evaluate and improve the website.

Marketing Technologies. These technologies help measure advertising, attribute visits and form submissions to marketing sources, limit or personalize advertising where permitted, build advertising audiences, and understand whether advertising led to activity on our website.

YOUR PRIVACY CHOICES

Visitors in the European Economic Area, the United Kingdom, and Switzerland are shown a consent banner before optional Analytics or Marketing technologies are enabled. If we cannot determine a visitor’s country, we treat the location as protected and request a choice.

In other locations, optional technologies may operate by default where permitted, but you may change your choices at any time by selecting the “Privacy choices” control displayed on the website. You can allow or deny Analytics and Marketing separately. Rejecting optional technologies will not prevent you from viewing the website, although some measurement, attribution, personalization, or third-party features may be unavailable.

We honor a browser-based Global Privacy Control signal as an instruction to disable Marketing technologies. A Global Privacy Control signal does not disable strictly necessary technology and may not disable basic Analytics where otherwise permitted. Other “Do Not Track” signals are not interpreted consistently across the industry and may not produce the same result.

Your choice is stored in the browser and applies to that browser and device. If you use another browser or device, clear browser storage, or browse privately, you may need to make the choice again. Withdrawing consent stops future optional use controlled by our consent manager. It does not automatically delete information previously processed by us or a provider, although you may have separate deletion or privacy rights under applicable law.

TECHNOLOGIES USED ON THIS WEBSITE

Fairway consent preference. We use a first-party cookie named fairway_consent_v1 to remember whether you allowed or denied Analytics and Marketing. The cookie contains the consent version, the time of the choice, the selected categories, the country code used for regional behavior, and the source of the choice, such as the banner or Global Privacy Control. It does not contain your name, email address, phone number, or financial information. It normally expires after 180 days. This cookie is strictly necessary to remember and honor your privacy choices.

WordPress and website operation. The site is built with WordPress and may use conditional cookies for authentication, password-protected content, administrative preferences, language, security, and other requested website functions. Examples may include cookies beginning wordpress_, wordpress_sec_, wordpress_logged_in_, wp-settings-, wp-settings-time-, or wp-postpass_, along with wordpress_test_cookie and wp_lang. Most anonymous visitors will not receive all of these cookies. Authentication cookies generally last for the session, two days, or fourteen days when “Remember Me” is selected. Administrative preference cookies may last up to one year, and a password-protected-content cookie may last up to ten days. These technologies are treated as strictly necessary when they support a function requested by the user or secure operation of the website.

Google Analytics and Google Tag Manager. We use Google Analytics to measure website traffic and interaction. Google Tag Manager helps deploy and manage Google and other website tags; Tag Manager itself is primarily a tag-management tool, while the tags it loads may use cookies. Google Analytics commonly uses the first-party cookie _ga to distinguish visitors and a cookie beginning _ga_ to preserve session information. Google lists a default duration of two years for both cookies, although the duration may be changed by configuration, browser behavior, or consent choices. Analytics information may include page views, approximate location, device and browser information, referring source, session information, and interactions with the website. Google Analytics is controlled through the Analytics choice.

Google advertising and conversion measurement. Google Ads and related Google tags may use cookies or identifiers with names beginning _gcl_, such as _gcl_au or _gcl_aw, to measure advertising and connect an advertisement or campaign with later website activity. These identifiers commonly last up to approximately ninety days, although duration can vary by configuration and interaction. Google advertising storage, advertising user data, and advertising personalization are controlled through the Marketing choice. Google may also receive consent-aware or cookieless measurement signals when storage is denied, as described in Google’s Consent Mode documentation.

For more information about Google’s use of information from websites that use its services, visit https://policies.google.com/technologies/partner-sites. Google’s Privacy Policy is available at https://policies.google.com/privacy.

Meta Pixel and Meta Business Tools. We use the Meta Pixel and related Meta Business Tools to measure page visits and advertising results and, where permitted, support advertising audiences and campaign attribution. Meta may receive information such as the page visited, referring page, browser and device information, IP address, event time, advertising identifiers, and interactions recorded by the Pixel. Meta commonly uses _fbp to identify a browser for advertising and site analytics and may use _fbc when a visit includes a Meta advertising click identifier. Meta lists a lifespan of ninety days for these cookies. Meta Pixel and related marketing events are controlled through the Marketing choice.

Meta’s Cookies Policy is available at https://www.facebook.com/privacy/policies/cookies/. Meta’s Privacy Policy is available at https://www.facebook.com/privacy/policy/.

HighLevel and LeadConnector. We use HighLevel/LeadConnector technology to connect website visits and form submissions with our contact-management system, preserve session and attribution information, route inquiries, and help us respond to requests. The sitewide external-tracking script may record an initial page view, page URL, referring URL, UTM campaign information, session information, form identifiers, and information a visitor deliberately submits through a form.

The current external-tracking implementation may use a first-party cookie with a name beginning lc_session_ to maintain a session identifier for approximately one day. It may use session storage as a fallback and may use the local-storage key _ud to retain contact or customer-identification information after it becomes available. Local-storage information does not have an automatic cookie expiration and may remain until it is replaced, removed by the website, or cleared through browser controls.

Depending on the HighLevel features encountered or enabled, related HighLevel/LeadConnector technologies may also use names such as msgsndr_id, cookie-config or cookie_config, keys beginning v3_first_session_event_, v2_contact_session_, v2_user_session_event_, v2_session_history_, or v2_history_, the key tr, and chat-widget preference keys. Vendor-documented durations range from approximately thirty minutes to seven days, six months, or one year. Certain local-storage history keys may remain until they are cleared. Not every visitor or page uses every listed item.

HighLevel tracking and attribution functions support Marketing and lead-management purposes. Information you intentionally submit through a form may still be processed as necessary to respond to your request, provide a requested service, maintain records, prevent fraud, and comply with legal obligations. HighLevel’s Privacy Policy is available at https://www.gohighlevel.com/privacy-policy, and its Cookie Policy is available at https://www.gohighlevel.com/cookies-policy.

Google reCAPTCHA. Certain forms use Google reCAPTCHA to identify spam, automated submissions, and abuse. reCAPTCHA may collect IP address, browser and device characteristics, page and interaction information, and may use a cookie such as _GRECAPTCHA or other Google security identifiers. Retention is controlled by Google and may vary. We treat reCAPTCHA as strictly necessary when it protects a form or requested website function. Use of reCAPTCHA is subject to Google’s Privacy Policy at https://policies.google.com/privacy and Terms at https://policies.google.com/terms.

Cloudflare country lookup and security. Our consent manager may request https://www.cloudflare.com/cdn-cgi/trace to obtain a country code used to decide whether to display the regional consent banner. The request discloses ordinary internet-connection information, including an IP address and browser information, to Cloudflare. Our country-lookup request does not intentionally set a Cloudflare advertising or analytics cookie. Depending on network and security features in use, Cloudflare may use strictly necessary cookies such as __cf_bm for bot management or cf_clearance to remember that a security challenge was passed. __cf_bm generally expires after thirty minutes of inactivity. The default cf_clearance period is generally thirty minutes but can be configured differently. Cloudflare’s Privacy Policy is available at https://www.cloudflare.com/privacypolicy/.

Google Fonts and other delivered resources. The site may request fonts or technical resources from Google or another content provider. These requests can disclose ordinary connection information such as an IP address, browser information, and the requested resource even when they do not set a cookie. These resources support site presentation and operation.

Server logs, hosting, and caching. Our web host and security infrastructure may process IP address, date and time, requested URL, browser information, response status, and similar server-log information to deliver the website, maintain security, diagnose errors, prevent abuse, and improve performance. Server logs are not necessarily cookies, but we disclose them here because they are part of the site’s technical operation. Hosting or caching providers do not necessarily place a visitor cookie merely because they deliver the website.

FORM SUBMISSIONS

Cookie choices govern optional browser tracking; they do not prevent us from processing information you knowingly provide when you request a quote, download a guide, schedule an appointment, send a message, or submit another form. Form information may include your name, email address, telephone number, state, appointment details, and other information you choose to provide. We use that information to respond to the request and as described in our Privacy Policy. Please do not place confidential financial account numbers, Social Security numbers, medical records, or other highly sensitive information into a general website form unless the form specifically requests it through an appropriate secure process.

MANAGING COOKIES THROUGH YOUR BROWSER

Most browsers let you view, block, or delete cookies and clear local or session storage. Blocking all cookies may affect website operation and will remove or prevent the consent cookie that remembers your choices. Browser controls are separate from the “Privacy choices” control on this website. Instructions vary by browser, so consult the help documentation for your browser or device.

INTERNATIONAL PROCESSING

Some providers described in this policy operate in the United States and other countries. Information may therefore be processed outside the country where you live. Where applicable, providers and website operators are responsible for using legally recognized safeguards for international transfers.

CHANGES TO THIS POLICY

We may update this Cookie Policy when our website, vendors, legal obligations, or use of technology changes. The “Last updated” date shows when the policy was most recently revised. Cookie names and durations may change when a provider updates its technology, and browser settings can shorten or block the stated duration. We will review this policy periodically and make material updates available on this page.

CONTACT US

If you have questions about this Cookie Policy or our privacy practices, contact Fairway Retirement at mail@fairwayretirement.com.